Leveraging how the brain responds to rewards and feedback to achieve desired results can be problematic as it leaves a lot of room for user manipulation. Think about slot machines — they are designed to be addictive, causing people to gamble excessively. While benefiting casinos, it leads to addiction and financial issues, diminishing user trust and loyalty.

Similarly, if you use gamified systems to make users addicted, you risk harming them. Instead, aim to create engaging but healthy experiences. Prioritize user well-being and steer away from manipulation that leads to addictive behaviors.