Design thinking offers unique benefits compared to traditional thinking by prioritizing desirability, customer needs, and creativity. In comparison to traditional methods that often prioritize viability and feasibility, design thinking begins with desirability — putting customer needs at the forefront.

For example, when developing a new mobile app, a traditional approach might focus on technical feasibility and market viability. In contrast, design thinking would start by deeply understanding user preferences, ensuring the final product not only meets functional requirements but also resonates with users, leading to a more user-centric and innovative solution.

This emphasis on desirability enhances the likelihood of creating products or services that truly meet the needs and preferences of the end-users.