Putting off judgment when making products means waiting before critiquing ideas, from first learning what users need to finally picking features. It's about really hearing users out, without bias, and being open to all kinds of ideas during brainstorming, even the unusual or tough ones.

For instance, a team making a health app might first think users want lots of detailed data. But if they hold off on judging that idea and instead really listen to users, they might find that many users actually want simple, clear advice on staying healthy. With this new understanding, the team makes an app that gives daily health tips. This app stands out for being easy to use and practical.