Developing genuine concern and a desire to assist users is a cornerstone of empathy in design. This involves cultivating a deep interest in understanding users' needs and experiences. When designers genuinely care about their users, they're more driven to create solutions that truly make a difference.

One way to develop this empathy is through user research. Engaging directly with users, conducting interviews, and observing them in their natural environment can build a deeper understanding of their challenges and aspirations. This engagement helps designers to see the world from the users' perspectives, fostering a genuine concern for their well-being.

Additionally, reflecting on user feedback and stories can cultivate emotional insight, helping designers connect with users on a human level. It’s not just about identifying problems but feeling motivated to solve them out of a sincere desire to improve users' lives.