Use maps for prioritization

Customer journey maps excel as prioritization tools when teams face multiple improvement opportunities. Visual representation helps stakeholders understand which changes deserve immediate attention. Maps reveal dependencies between touchpoints that affect prioritization decisions.

Apply prioritization frameworks directly to journey stages. Consider factors like customer impact, implementation complexity, and strategic alignment. High-friction moments that cause abandonment typically rank higher than minor inconveniences. Balance addressing critical pain points with achieving quick wins.

Involve cross-functional teams in prioritization discussions. Different perspectives reveal hidden dependencies and resource constraints. Also use journey maps during planning sessions to maintain customer focus. Update priorities as you complete improvements and gather new insights about evolving customer needs.