Generate solution concepts

Once you've identified opportunities from journey insights, the next step involves creating diverse solution concepts. Effective ideation requires both creative exploration and practical thinking. The goal is generating multiple options before committing to any single approach. Begin with divergent thinking exercises.

Use divergent techniques like brainstorming, mind mapping, or the 6-3-5 method where 6 people independently write 3 ideas each in 5 minutes. Encourage wild ideas initially, as they often spark more practical innovations. Remember that quantity leads to quality in ideation. After generating ideas, converge by grouping similar concepts and identifying themes.^[1]

Evaluate each concept against your original insight to ensure alignment. Consider both incremental improvements and transformative changes, as different situations call for different levels of innovation.