Prevent duplication and inconsistency

Duplication occurs when multiple teams create similar customer journey maps without coordination. This wastes resources and creates confusion when different maps show conflicting information about the same experience. Prevention requires systematic approaches to map creation and maintenance.

Central repositories serve as single sources of truth for all customer journey maps.^[1] Before creating new maps, teams must check existing documentation to avoid redundancy. Regular audits help identify overlapping maps that can be consolidated or retired. Version control ensures everyone works from the latest information.

Clear ownership assignments prevent inconsistency issues. Each journey map needs a designated owner responsible for accuracy and updates. Cross-functional review processes catch conflicts before they create problems. When teams discover inconsistencies, they should reconcile differences through collaborative workshops rather than maintaining multiple versions.