Assess mapping maturity

Measuring mapping maturity helps organizations understand their current capabilities and plan improvements. Basic maturity shows in occasional mapping projects with limited scope. Advanced maturity appears when mapping influences strategic decisions and drives continuous improvement. Most organizations progress through predictable stages as their practice develops.

Evaluate maturity across multiple dimensions:

• Assess how frequently teams create and update maps
• Measure whether mapping insights influence product decisions
• Check if customer journey thinking appears in planning documents
• Review how well different departments collaborate on mapping initiatives

Use maturity assessments to guide investment priorities:

• Low maturity organizations need basic training and simple tools
• Medium maturity groups benefit from advanced techniques and integration support
• High maturity teams require innovation frameworks and measurement systems

Match resources to actual needs for maximum impact.