Challenges with traditional user research

Traditional user research plays a pivotal role in design. However, it's laden with challenges. For designers aiming for user-centric solutions, pinpointing these bottlenecks is essential, especially when considering which tasks AI tools can streamline for efficiency.

The most common user research challenges include:

• Participant recruitment: Finding the right participants is time-consuming, often expensive, and can be a real challenge in itself.
• Manual data collection: Manually recording and categorizing user feedback, like transcribing interviews, is not only tiresome but also susceptible to errors.
• Depth of analysis: Achieving a comprehensive dataset is key to drawing meaningful insights, but gathering such data can be an uphill battle.
• Time constraints: Routine tasks in user research can eat into valuable time, reducing opportunities for strategic decision-making and insightful interpretation of findings.^[1]