AI can’t think like your users

Human behavior is influenced by complex emotions, cultural contexts, and individual experiences that AI struggles to comprehend. Asking AI to emulate user thinking may result in misleading or incomplete insights, potentially leading to misguided design decisions.

Instead, a more effective approach is to directly engage with users through methods like surveys, interviews, and usability testing. This human-centric approach yields authentic insights into their preferences, pain points, and behaviors. For instance, conducting user interviews allows for open-ended discussions, uncovering perspectives that AI might miss. Usability testing provides real-time feedback on product usability, helping to identify specific areas of improvement.

Furthermore, observing user behavior in natural surroundings or using eye-tracking technology provides invaluable data. These methods offer a depth of understanding that AI-driven simulations simply cannot match.