Agile ceremonies provide structured opportunities to engage stakeholders, but effective engagement requires careful management. Different stakeholders need different levels of involvement. Executives might attend quarterly reviews, while direct users or business partners might participate more frequently. Translation between business and technical languages is crucial. Teams should avoid jargon and focus on outcomes rather than implementation details. Visual aids like dashboards, user journey maps, or simple metrics help bridge communication gaps and create shared understanding. Managing expectations requires transparency about both progress and constraints.

When stakeholders understand the team's velocity, technical limitations, and competing priorities, they can form realistic expectations about what's possible. Regular updates prevent surprise and build credibility. Creating advocates requires showing value early and often. When stakeholders see tangible progress and feel their input matters, they become defenders of the process. Involving them in ceremonies like reviews or even planning sessions helps them experience agile benefits firsthand rather than simply hearing about them.