A SWOT analysis is a structured way to assess your team's internal strengths and weaknesses, as well as external opportunities and threats. Here’s a simple guide to doing a SWOT analysis:

• Strengths (internal): Consider your team's special skills, resources, and what you've done well before. Get feedback from your team and other stakeholders.
• Weaknesses (internal): Pinpoint where your team might be lacking in skills or resources. Look at past difficulties and areas you can improve. Ask for honest opinions about your team's weak spots.
• Opportunities (external): Look at trends in the market and new tech. Find out what customers want through surveys or feedback. Think about possible partnerships or new ways your industry is growing.
• Threats (external): Keep an eye on your competition and any big changes that could shake things up. Look at economic, legal, or environmental factors that could be risks. Stay up to date on what's happening in your industry and what your customers are starting to expect.