When designing a product, it's important to remember that functionality always comes first. Less is more, and if an element doesn't help users achieve their goals — get rid of it. For example, avoid intense colors, imagery, or ornamental details that don't add value to the product's functionality.

Designing in a minimalist fashion reduces cognitive load and is generally more pleasing to the eye. More importantly, the less-is-more mentality promotes user engagement. When a page contains fewer distractions, users tend to focus more on completing their primary task. All microinteractions in your design should exist to help users and not repel them or cause sensory and cognitive overload.