Eliminate unnecessary tasks

The best designs are like all-inclusive luxury hotels — they foresee your needs and don't inquire more than necessary. Try to eliminate energy-draining tasks that lead users astray from their primary goal.

• Use autofill: No one likes typing in their card number. Instead, provide a credit card scanner, apply saved card details, or integrate with Apple Pay or Google Pay.
• Apply defaults: Defaults take responsibilities off of users and do the thinking for them. For example, you may preselect the country or currency based on users' geolocation data. According to research, fewer than 5% of people change their default settings. So, consider your defaults carefully.^[1]
• Allow signing in from third-party services: When users have just started using your product, don't scare them off with a lengthy sign-up process. Instead, provide a quick registration with third-party services like Google or Facebook.