The Now Wow How Matrix evaluates ideas based on novelty and feasibility, using a grid with two axes: implementation difficulty and innovation level. This creates 3 categories:

• Now: Bottom left, for practical, easily implemented ideas lacking novelty. They're reliable but not groundbreaking.
• Wow: Bottom right, featuring innovative, feasible ideas. These are exciting and impactful.
• How: Top right, for innovative but challenging-to-implement ideas, often saved for future exploration.

The top-left quadrant is blank, representing unfeasible, non-innovative ideas. This matrix offers a visual, straightforward way to assess idea viability and innovativeness. Participants use colored dots for voting, fostering a collaborative decision-making process. It's especially useful where balancing creativity with practicality is key.