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Analyze user behaviors through user interviews

Analyze user behaviors through user interviews Bad Practice
Analyze user behaviors through user interviews Best Practice

User interviews are a cornerstone in empathy-driven design, offering an in-depth understanding of user experiences. Here’s an effective approach:

  • Open-ended questions: Craft questions that encourage detailed responses, focusing on "what," "how," and "why" rather than simple yes/no queries.
  • Active listening: Prioritize listening over speaking. It'll help uncover subtle nuances that might not be immediately apparent.
  • Creating a comfortable environment: Make interviewees feel relaxed and open to foster more honest and comprehensive responses.
  • Observing non-verbal cues: Pay attention to body language and tone to get additional insights beyond spoken words.
  • Avoiding leading questions: To ensure unbiased insights, questions should be framed neutrally without suggesting any specific answer.
  • Adaptability: Be ready to explore new topics or interesting leads that emerge during the interview.
  • Effective documentation: Take thorough notes and, with consent, record the interviews.[1]
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