SWOT analysis

SWOT analysis is a strategic tool used to identify and analyze the Strengths, Weaknesses, Opportunities, and Threats of an idea. It can be used in service design ideation to reduce options by identifying potential risks and opportunities early on in the process.

Here’s how to use SWOT analysis to shortlist ideas:

• For each idea on your list, identify the strengths. These could be unique selling propositions, features that set the idea apart from competitors, or other positive aspects.
• Next, identify the weaknesses of each idea. These could include design challenges, resource limitations, or other factors that could make it more difficult to bring the idea to fruition.
• Consider the opportunities that each idea presents. These could include untapped markets, potential partnerships, or other possibilities that could be leveraged to make the idea a success.
• Finally, consider the threats that each idea faces. These could include competition from existing products, regulatory challenges, or other factors that could impact the idea's success.
• After completing the SWOT analysis for each idea on your list, evaluate the results and use them to shortlist the most promising ideas. You may choose to prioritize ideas with strong strengths and opportunities or to focus on those with minimal weaknesses and threats.