Framing bias can lead designers to make decisions based on how information is presented, rather than the information itself. Here’s how to prevent this:

• Use multiple frames: Always try to look at data from various angles. For example, if testing shows that 90% of users like a feature, also consider the 10% who don't, to understand the full scope of user feedback.
• Seek diverse opinions: Consult with colleagues from different backgrounds or departments to get varied perspectives on the same data. This can help balance out any biased interpretations.
• Neutral language: When gathering feedback or presenting options, use neutral language that doesn’t lead respondents toward a particular choice. For instance, rather than asking users if they "love" a new feature, ask how they "feel" about it to get honest feedback.
• Gather more context: Acknowledge when you lack enough data to make an informed decision and seek additional information to better understand the situation.