About this course

Learn about color psychology in product development and discover how to effectively use it to evoke emotions and influence behavior.

Details

Beginner level
About 3 hours to complete
Gamified and interactive
13 lessons, 3 levels
English language
Learn on iOS or Android
Online at your own pace
Last updated Feb 25, 2025

Prerequisites

There are no prerequisites

Skills you’ll gain with course:

Understand how color influences human beliefs and behavior — Learn how people are wired to see colors biologically and the effect it has on users’ attitudes, moods, feelings, emotions, perceptions, and behavior.
Decode traditional and cultural color meanings — Understand how colors have been viewed by people over the course of human history and the connotations they carry across different cultures and countries.
Discover popular color schemes, contexts, and their usage in branding — Learn about the most popular color harmonies and the contexts of color usage that can produce vastly different effects on viewers.
Learn how to select, create, and test a color palette for your design — Discover what colors work well together to represent your brand/ project, and learn how to create and test your own color palette from scratch.
4.7 (6.3K)
This course was an eye-opening dive into the fascinating world of color and its impact on human behavior, emotions, and perceptions. It has equipped me with the skills to make intentional, impactful color choices in my designs. I’m excited to apply these principles to create more engaging and user-centered experiences!
This was a great refresher on color! Now it’s time to put it into practice—applying it to my latest projects, from the UI of an app to the illustrations in a children's book. Thanks, Uxcel!
Uxcel has been incredibly insightful and has helped me grow as a designer. The platform is easy to use and packed with valuable information that has enhanced my skills and knowledge in UX/UI design.
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FAQs

  • What topics does the Color Psychology course cover?

    The Color Psychology course is a comprehensive guide that covers various topics, starting from color theory and terminology and ending with theories on the nature of color preferences and design techniques for using colors effectively.

    The course provides a deeper understanding of how color influences human beliefs and behavior, including how people see colors biologically and the effect it has on our attitudes, moods, feelings, emotions, perceptions, and behavior.


    Additionally, the course covers the connotations that colors carry across different cultures and countries, popular color schemes and contexts, and their usage in branding. Most importantly, you will learn how to select, create, and test a color palette for your design. This includes identifying which colors work well together to represent your brand or project and how to create and test your own color palette from scratch.

  • Why does a UX designer need knowledge of color?

    Color plays a significant role in the user experience. It can impact the emotions, perception, and behavior of users and can also influence their understanding of the product or service being offered. Understanding the psychological effects of color and how to use it effectively can help designers create designs that are not only aesthetically pleasing but also enhance the user experience and meet the client's goals. In addition, having knowledge of color can help designers communicate more effectively with other team members, such as developers or marketers, who may have a more technical understanding of the project requirements.

  • Who will benefit from the Color Psychology course?

    The course is designed to benefit a variety of professionals, including UX designers, graphic designers, web designers, branding specialists, and anyone interested in learning more about the psychological effects of color in design. By enrolling in this course, you can gain valuable insights and techniques that can help you create designs that not only look great but also communicate effectively with your target audience.


    By taking the Color Psychology course, you can become a more well-rounded designer and gain a competitive edge in the industry. You will be equipped with the knowledge and skills to create designs that not only look great but also enhance the user experience and meet the client's goals. Additionally, having knowledge of color can help you communicate more effectively with other team members, such as developers or marketers, who may have a more technical understanding of the project requirements.

  • What are the pricing options for the course?

    For new learners, the first level of each course is available free of charge! This allows you to experience the course without any initial investment.


    However, if you're seeking a deeper and more comprehensive learning journey, we recommend our Pro Membership. With this subscription, you gain full access to all our courses, which includes additional lessons, engaging design challenges, and thorough assessments.


    Additionally, Pro Membership entitles you to receive a certificate upon completion of a course and personalized feedback from experts for all your challenge submissions. To explore the pricing details and find the best plan for your learning needs, please visit our pricing page.

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