Sydney Rasmussen

Who I am: A product designer who focuses on satisfying real needs, not just checking boxes. I have a unique background spanning healthcare, nonprofits, small business, and most recently the financial tech industry.

Recent impact: At nCino, I redesigned B2B SaaS features used by 1,000+ financial institutions managing $1.3 trillion in assets. For example, I surfaced a hidden bulk filter feature by moving it from 4 clicks deep to the homepage, resulting in a 67% reduction in task time for 1,000+ financial institutions managing $1.3 trillion in assets.

My approach: Frequent user research to uncover and define user needs, strategic problem-solving that balances user needs with business constraints, and AI-enhanced workflows that amplify my creativity rather than replace it.