Fouad Jallouli

Fouad leads the Service Design practice within the Digital Design & Delivery arm of Technology & Innovation at the Government of Alberta. He is responsible for upping the game when it comes to intake, problem identification and service / product design across our 90+ (and growing) service design practitioners.

He supports practitioners in best practices related to: User research, insights, collaboration, prototyping and setting the service / product vision with real-world and practical methods to deliver high-value services quickly within the Government of Alberta.

Fouad also manages an internal design team focused on capacity and capability building within the Government of Alberta related to design and product management. His role is to facilitate coaching through real-world application of design principles through service delivery for Albertans and the public service.

Fouad led the product development for NDAX - National Asset Digital Exchange; which is Canada's largest, local Crypto-currency Exchange. Fouad designed and developed new products in the financial tech space built on the power of Blockchain.

Fouad had expert experience managing remote design and development teams through an Agile/SCRUM methodology to release features and launch new products to market.

In his role at NDAX, Fouad engaged with customers to test and prototype new ideas and products in the market. He worked closely with technology partners and marketing to drive internal efficiencies in the organization and support user growth.

Fouad has used customer analysis tools and community / social platforms to gather direct feedback and prototype ideas with user prior to market launch.

Fouad was successful in bringing crypto staking to the Canadian market as the first Canadian exchange to offer passive income streams for NDAX users. In his role, he supported significant user growth and sign-ups and delivered an easy to use staking experience that led to >2M CAD in assets being staked upon launch.

Fouad has built business models and explored entry into the DeFI market, NFT marketplaces and new retail crypto trading experiences and is currently focused on setting up a merchant / crypto pay service.

Fouad was the Director of Design at J5, having helped clients create and deliver new value to their customers and employees. He was a master practitioner of Service Design, Product Management, Business Model Innovation, and a talented facilitator who is able to bridge diverse and even contentious stakeholders with grace.

In his role, Fouad led multiple consulting teams working on complex problems for his clients with an aim of creating value through the practical delivery of strategy.

Fouad ran the “Inspire” program coaching non-profit / social enterprise executives in new business models, human-centered design and prototyping to launch new ventures across Canada. Combining both an in-person and online hybrid approach, he lead multiple cohorts of 5-6 organizations through capacity building allowing them to rethink their service offerings and value provided to clients.

Fouad worked closely with energy, government, retail and transportation industries through transformation with a focus on designing for users, and improving both client and employee experiences across the enterprise.