Antoine Cacheux

I contributed to the digital transformation of the flax and hemp industry by structuring and redesigning their sourcing website to meet the needs of B2B stakeholders. This work improved accessibility and user experience while supporting the sector's innovation goals.

I played a key role in redesigning the user experience of La Banque Postale's digital banking products. My efforts helped increase user satisfaction by streamlining customer journeys and enhancing accessibility and interaction fluidity.

I supported Groupama in redesigning the claims declaration journey, a strategic project aimed at reducing abandonment rates and improving policyholders' experience and satisfaction. This initiative simplified processes and optimized user engagement.

I contributed to the redesign of an internal document management tool for bankers from start to finish, delivering UX/UI solutions tailored to the specific needs of the financial sector. This project simplified document access and streamlined internal processes.

I led the complete redesign of Horace's e-commerce website, resulting in increased average cart size, higher conversion rates, and a reduced abandonment rate. By focusing on optimizing the user experience, I helped the brand stand out in a highly competitive market.

As a CRM assistant, I supported marketing teams in managing e-commerce campaigns, contributing to customer loyalty and engagement for high-end fragrance brands such as Viktor&Rolf, Diesel, Maison Margiela, Cacharel, and Proenza Schouler. I also developed creative briefs for agencies and analyzed the performance of Maison Margiela’s e-commerce site using Google Analytics to produce daily reports. Additionally, I contributed to managing Viktor&Rolf’s E-CRM and created newsletters to attract new prospects and retain existing customers.