Summary
I’m a Product Design Lead with 15+ years of experience in UX design, product management, and design leadership. At CME, I built and scaled a 20+ person design unit, raising the company’s UX maturity on the Nielsen Norman Group scale.
I’ve led projects across fintech, education, and government, including digital wallets for leading banks and portal initiatives contributing to Saudi Arabia’s Vision 2030 transformation. Skilled in growing products and certified in design thinking (IDEOU), I focus on user-centered solutions that align human needs with organizational goals.
I’ve also mentored professionals who secured roles at companies like Visa and currently advise a Microsoft employee on shaping product validation and strategy. These experiences reflect how my approach to design and product strategy resonates with people in demanding roles, and how I enjoy helping others succeed through design.