Workshop Plan: Sevenfold Digital Landing Page Redesign
Workshop Plan: Sevenfold Digital Landing Page Redesign
Agenda
Date: December 7th, 2024
Start Time: 9:00 AM
9:00 AM – Intros & Overview
9:05 AM – 9:15 AM (10 Minutes): Welcome & Icebreaker (Two Truths & a Lie)
- Activity:
- Each participant shares three “facts” about themselves (two truths, one lie). The team guesses which is the lie.
- Purpose:
- Build rapport and set a collaborative tone.
9:20 AM – 9:35 AM (15 Minutes): Meeting Goals & Success Metrics
- Goals:
- Clearly outline the goals for the redesign.
- Define success metrics (e.g., improved conversion rates, better user engagement).
9:40 AM – 10:10 AM (30 Minutes): Brainstorm Ideas & Landing Page Audit
- Activity:
- Review the current landing page section by section.
- Discuss what’s working, what’s not, and initial observations on user experience.
- Focus questions:
- “What’s confusing?”
- “What’s missing?”
- Emphasis on the hero section: Headlines, subheadlines, and CTAs.
10:15 AM – 10:30 AM (15 Minutes): Break
- Quick refresh before resuming the workshop.
10:35 AM – 11:05 AM (30 Minutes): User Journey Mapping
- Activity:
- Map the ideal user journey from landing to conversion.
- Highlight barriers to action (e.g., unclear CTAs, lack of trust signals).
- Deliverable:
- A simple, visual user flow.
11:10 AM – 11:45 AM (30 Minutes): Prioritize Changes & Key Truths
- Activity:
- Finalize what must change for conversions (e.g., CTAs, visual clarity).
- Define what must remain true to reflect the brand and resonate with users.
- Deliverable:
- A prioritized list of design and content updates.
11:50 AM – 12:20 PM (25 Minutes): Next Steps & Wrap-Up
- Activity:
- Assign tasks for hi-fidelity mockups, copy updates, and testing plans.
- Confirm review deadlines and align on implementation timeline.
- Open the floor for final questions or feedback.
——————————————————————
Rationale for Workshop Structure
- Collaborative Environment:
- By involving a cross-functional team (moderator, UX designer, copywriter, marketer), the process ensures all critical perspectives are represented.
- Time-Efficient Agenda:
- The 3-hour structure balances structured discussion with breaks, ensuring participants remain focused and energized.
- Focus on High-Impact Elements:
- The workshop prioritizes key elements of the landing page (e.g., hero section, user journey) to maximize conversion potential.
Reviews
Lorem ipsum dolor sit amet consectetur. Pretium pulvinar odio aliquet condimentum suspendisse nibh vel arcu. Bibendum in imperdiet sapien quisque odio gravida. Malesuada aliquet elit egestas placerat amet. Ornare in scelerisque ut gravida amet. Tristique amet amet bibendum enim cursus. In vehicula mauris tincidunt arcu aliquam nunc. Tincidunt vitae netus ante eu et bibendum. Eget amet nibh vel est congue tellus tortor gravida nascetur. Ut vestibulum elit pulvinar netus in ante lectus turpis auctor. Nulla purus morbi adipiscing quisque in sodales al
You might also like
Leadership Courses
UX Design Foundations
Master the fundamentals of UX to build a strong foundation in user-centered principles and workflows, helping you contribute effectively to product development and create better user experiences.
Design Terminology
This course is an essential introduction to design terminology for professionals across various fields. Learn key UI/UX, graphic design, and marketing terms to improve collaboration with designers, developers, marketing team, and stakeholders.
Product Discovery
Master the essentials of product discovery to create solutions that truly meet customer needs and drive business outcomes.