Workshop Plan: Sevenfold Digital Landing Page Redesign

Workshop Plan: Sevenfold Digital Landing Page Redesign

Agenda

Date: December 7th, 2024

Start Time: 9:00 AM

9:00 AM – Intros & Overview

9:05 AM – 9:15 AM (10 Minutes): Welcome & Icebreaker (Two Truths & a Lie)

• Activity:
• Each participant shares three “facts” about themselves (two truths, one lie). The team guesses which is the lie.
• Purpose:
• Build rapport and set a collaborative tone.

9:20 AM – 9:35 AM (15 Minutes): Meeting Goals & Success Metrics

• Goals:
• Clearly outline the goals for the redesign.
• Define success metrics (e.g., improved conversion rates, better user engagement).

9:40 AM – 10:10 AM (30 Minutes): Brainstorm Ideas & Landing Page Audit

• Activity:
• Review the current landing page section by section.
• Discuss what’s working, what’s not, and initial observations on user experience.
• Focus questions:
• “What’s confusing?”
• “What’s missing?”
• Emphasis on the hero section: Headlines, subheadlines, and CTAs.

10:15 AM – 10:30 AM (15 Minutes): Break

• Quick refresh before resuming the workshop.

10:35 AM – 11:05 AM (30 Minutes): User Journey Mapping

• Activity:
• Map the ideal user journey from landing to conversion.
• Highlight barriers to action (e.g., unclear CTAs, lack of trust signals).
• Deliverable:
• A simple, visual user flow.

11:10 AM – 11:45 AM (30 Minutes): Prioritize Changes & Key Truths

• Activity:
• Finalize what must change for conversions (e.g., CTAs, visual clarity).
• Define what must remain true to reflect the brand and resonate with users.
• Deliverable:
• A prioritized list of design and content updates.

11:50 AM – 12:20 PM (25 Minutes): Next Steps & Wrap-Up

• Activity:
• Assign tasks for hi-fidelity mockups, copy updates, and testing plans.
• Confirm review deadlines and align on implementation timeline.
• Open the floor for final questions or feedback.

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Rationale for Workshop Structure

1. Collaborative Environment:

• By involving a cross-functional team (moderator, UX designer, copywriter, marketer), the process ensures all critical perspectives are represented.

1. Time-Efficient Agenda:

• The 3-hour structure balances structured discussion with breaks, ensuring participants remain focused and energized.

1. Focus on High-Impact Elements:

• The workshop prioritizes key elements of the landing page (e.g., hero section, user journey) to maximize conversion potential.