Workshop Plan: Sevenfold Digital Landing Page Redesign

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Workshop Plan: Sevenfold Digital Landing Page Redesign

Agenda

Date: December 7th, 2024

Start Time: 9:00 AM

9:00 AM – Intros & Overview

9:05 AM – 9:15 AM (10 Minutes): Welcome & Icebreaker (Two Truths & a Lie)

  • Activity:
  • Each participant shares three “facts” about themselves (two truths, one lie). The team guesses which is the lie.
  • Purpose:
  • Build rapport and set a collaborative tone.

9:20 AM – 9:35 AM (15 Minutes): Meeting Goals & Success Metrics

  • Goals:
  • Clearly outline the goals for the redesign.
  • Define success metrics (e.g., improved conversion rates, better user engagement).

9:40 AM – 10:10 AM (30 Minutes): Brainstorm Ideas & Landing Page Audit

  • Activity:
  • Review the current landing page section by section.
  • Discuss what’s working, what’s not, and initial observations on user experience.
  • Focus questions:
  • “What’s confusing?”
  • “What’s missing?”
  • Emphasis on the hero section: Headlines, subheadlines, and CTAs.

10:15 AM – 10:30 AM (15 Minutes): Break

  • Quick refresh before resuming the workshop.

10:35 AM – 11:05 AM (30 Minutes): User Journey Mapping

  • Activity:
  • Map the ideal user journey from landing to conversion.
  • Highlight barriers to action (e.g., unclear CTAs, lack of trust signals).
  • Deliverable:
  • A simple, visual user flow.

11:10 AM – 11:45 AM (30 Minutes): Prioritize Changes & Key Truths

  • Activity:
  • Finalize what must change for conversions (e.g., CTAs, visual clarity).
  • Define what must remain true to reflect the brand and resonate with users.
  • Deliverable:
  • A prioritized list of design and content updates.

11:50 AM – 12:20 PM (25 Minutes): Next Steps & Wrap-Up

  • Activity:
  • Assign tasks for hi-fidelity mockups, copy updates, and testing plans.
  • Confirm review deadlines and align on implementation timeline.
  • Open the floor for final questions or feedback.

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Rationale for Workshop Structure

  1. Collaborative Environment:
  • By involving a cross-functional team (moderator, UX designer, copywriter, marketer), the process ensures all critical perspectives are represented.
  1. Time-Efficient Agenda:
  • The 3-hour structure balances structured discussion with breaks, ensuring participants remain focused and energized.
  1. Focus on High-Impact Elements:
  • The workshop prioritizes key elements of the landing page (e.g., hero section, user journey) to maximize conversion potential.

Reviews

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