Vora - Music Platform
I created a new brand for this brief, called Vora. Vora is a music platform, comparable to Spotify and Apple Music. It allows users to explore albums, discover new artists and create their own collections.
The typographic system for Vora was designed to balance a bold personality with clarity and functionality. As the platform focuses on music discovery and user engagement, it was important to create a visually appealing yet highly legible design that enhances the overall user experience.
The large, distinctive font (Valve) for the first heading creates an immediate impact, setting the tone for the platform. Music is expressive, and this font reflects that quality. The oversized type adds a sense of drama while the unique character of Valve ensures that the design feels fresh and modern.
The second heading bridges the gap between the boldness from Heading 1 and the simplicity of the other text. Using Radio Grotesk, it provides a clear hierarchy with its moderate size, ensuring readability while maintaining a consistent visual flow.
I chose Radio Grotesk for it's simple, clean and modern appearance, ensuring both legibility and readability. Which is a nice contrast with the more distinctive Valve font, creating a balanced harmony. Because they're both modern, sans serif fonts, their different characteristics (such as Valve’s special cuts) offer enough contrast to keep the design visually interesting.
The body text is kept simple and clean, using Radio Grotesk at 16pt, to ensure it's comfortable to read for longer passages.
Tags and buttons are both in Radio Grotesk bold and uppercase to make them stand out and ensure they're easily scannable. This highlights their functional role while maintaining consistency with the overall typographic system.
The typography reflects Vora’s identity as a modern and engaging music platform, balancing boldness and clarity to create an inviting and functional user experience.
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