Market research for a grocery Delivery Service – UX Survey Design

Selected Platform & Device Type

• Platform: Grocery Delivery Service
• Device: Mobile App & Web
• Target Market: Urban and suburban consumers looking for convenient, time-saving grocery shopping solutions.

Market & Competitor Research

Key Insights from Market Trends & Competitors:

• Convenience & Speed: Users prioritize fast delivery and efficient ordering.
• Affordability & Promotions: Price sensitivity is high, and discounts encourage repeat use.
• Product Availability: Missing items and substitutions cause user frustration.
• Sustainability Concerns: Consumers prefer eco-friendly packaging and local produce.
• User Experience: Seamless navigation, real-time tracking, and easy reordering are essential features.

Main competitors: Instacart, Amazon Fresh, Uber Eats Grocery, HelloFresh Market

UX Survey for Grocery Delivery Users

Survey Goal:

Understand customer preferences, pain points, and expectations for a grocery delivery service to optimize the user experience.

Survey Questions

✅ User Demographics (For Segmentation)

1. What is your age group?

• 18-24
• 25-34
• 35-44
• 45-54
• 55+

1. How frequently do you order groceries online?

• Once a week or more
• 2-3 times a month
• Once a month
• Less than once a month
• Never

✅ Shopping Behavior & Preferences

1. What are the most important factors when choosing a grocery delivery service? (Select up to 3)

• Delivery speed
• Product availability
• Price & discounts
• Subscription options
• Sustainability (eco-packaging, local products)
• Customer service
• Which grocery items do you most frequently order online? (Select all that apply)Fresh produce
• Dairy & eggs
• Meat & seafood
• Frozen food
• Pantry staples (pasta, rice, canned goods)
• Snacks & beverages
• Household items (cleaning, personal care)

✅ Pain Points & Frustrations

1. Which issues have you experienced with grocery delivery services? (Select all that apply)

• Late delivery
• Missing or incorrect items
• Poor product quality
• High delivery fees
• Limited selection of brands/products
• No major issues

1. What improvements would make you use grocery delivery services more often? (Open-ended)

✅ Technology & User Experience

1. How do you typically place grocery orders?

• Mobile app
• Website
• Voice assistant (Alexa, Google Assistant)
• Other
• Which payment methods do you prefer for online grocery shopping? (Select all that apply)Credit/debit card
• Digital wallets (Apple Pay, Google Pay)
• Buy now, pay later (Klarna, Afterpay)
• Cash on delivery

✅ Sustainability & Local Preferences

1. Would you pay a premium for eco-friendly packaging or locally sourced products?

• Yes, absolutely
• Maybe, depending on the cost
• No, price is the most important factor

✅ Final Question

1. What single change would most improve grocery delivery services? (Open-ended)

Survey Design Rationale

• Concise & Focused: Short, to the point, and relevant to user habits, frustrations, and expectations.
• Avoids Leading Questions: Neutral phrasing to prevent biasing responses.
• Mix of Question Types: Multiple-choice for segmentation, Likert scales for preferences, and open-ended for deeper insights.
• Actionable Data: Helps prioritize UX improvements such as speed, selection, and pricing strategy.

📊 Next Steps: Analyze responses and create user personas to refine the grocery delivery experience. 🚀