Market research for a grocery Delivery Service – UX Survey Design

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Selected Platform & Device Type

  • Platform: Grocery Delivery Service
  • Device: Mobile App & Web
  • Target Market: Urban and suburban consumers looking for convenient, time-saving grocery shopping solutions.

Market & Competitor Research

Key Insights from Market Trends & Competitors:

  • Convenience & Speed: Users prioritize fast delivery and efficient ordering.
  • Affordability & Promotions: Price sensitivity is high, and discounts encourage repeat use.
  • Product Availability: Missing items and substitutions cause user frustration.
  • Sustainability Concerns: Consumers prefer eco-friendly packaging and local produce.
  • User Experience: Seamless navigation, real-time tracking, and easy reordering are essential features.

Main competitors: Instacart, Amazon Fresh, Uber Eats Grocery, HelloFresh Market

UX Survey for Grocery Delivery Users

Survey Goal:

Understand customer preferences, pain points, and expectations for a grocery delivery service to optimize the user experience.

Survey Questions

User Demographics (For Segmentation)

  1. What is your age group?
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55+
  1. How frequently do you order groceries online?
  • Once a week or more
  • 2-3 times a month
  • Once a month
  • Less than once a month
  • Never

Shopping Behavior & Preferences

  1. What are the most important factors when choosing a grocery delivery service? (Select up to 3)
  • Delivery speed
  • Product availability
  • Price & discounts
  • Subscription options
  • Sustainability (eco-packaging, local products)
  • Customer service
  • Which grocery items do you most frequently order online? (Select all that apply)Fresh produce
  • Dairy & eggs
  • Meat & seafood
  • Frozen food
  • Pantry staples (pasta, rice, canned goods)
  • Snacks & beverages
  • Household items (cleaning, personal care)

Pain Points & Frustrations

  1. Which issues have you experienced with grocery delivery services? (Select all that apply)
  • Late delivery
  • Missing or incorrect items
  • Poor product quality
  • High delivery fees
  • Limited selection of brands/products
  • No major issues
  1. What improvements would make you use grocery delivery services more often? (Open-ended)

Technology & User Experience

  1. How do you typically place grocery orders?
  • Mobile app
  • Website
  • Voice assistant (Alexa, Google Assistant)
  • Other
  • Which payment methods do you prefer for online grocery shopping? (Select all that apply)Credit/debit card
  • Digital wallets (Apple Pay, Google Pay)
  • Buy now, pay later (Klarna, Afterpay)
  • Cash on delivery

Sustainability & Local Preferences

  1. Would you pay a premium for eco-friendly packaging or locally sourced products?
  • Yes, absolutely
  • Maybe, depending on the cost
  • No, price is the most important factor

Final Question

  1. What single change would most improve grocery delivery services? (Open-ended)

Survey Design Rationale

  • Concise & Focused: Short, to the point, and relevant to user habits, frustrations, and expectations.
  • Avoids Leading Questions: Neutral phrasing to prevent biasing responses.
  • Mix of Question Types: Multiple-choice for segmentation, Likert scales for preferences, and open-ended for deeper insights.
  • Actionable Data: Helps prioritize UX improvements such as speed, selection, and pricing strategy.

📊 Next Steps: Analyze responses and create user personas to refine the grocery delivery experience. 🚀

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