Checkout Page for E-Commerce Platform

Design Rationale

For this design task, I chose to create a checkout flow for a small candle business called KayBee Kandles. The design process aims to provide a seamless and engaging checkout experience that optimizes simplicity and an error-free transaction process.

Designing for usability

• A guest checkout option was implemented for a friction-free process, along with the option to use express checkout or sign in.
• Clear and concise form fields were included and placeholders continue to be visible after inputting information.
• The option for users to use the same address for their billing and shipping without having to repeat information is automatically checked.
• Multiple payment options are available during the checkout process
• Order summary is visible throughout the entire checkout process to ensure trustworthiness.
• A confirmation screen with follow up order instructions is also available at the end of the checkout flow

Visual Hierarchy and Scannability Considerations

• Large fonts for the order summary section and the use of bold and grouping prices together signify related items.
• Error messages are shown when a section is incomplete.
• Pay now button is distinct and visible at the end of the checkout process to ensure confidence and signify the completion of the checkout flow.
• A progress bar is visible after each section is completed.

The overall design rationale centers around creating a simple and seamless checkout flow. By balancing simplicity, transparency and security, the checkout process aims to reduce friction, build trust, and enhance the overall shopping experience.