Beauty App Noti

1. Project Overview

For this project, we optimized push notifications for Lila, an e-commerce platform specializing in Korean & Japanese cosmetics. Our focus was on engaging, concise, and action-driven notifications while ensuring they fit within iOS constraints (no inline CTA buttons).

2. Push Notification Examples & Rationale

A. Abandoned Cart Reminder

📌 Context: Encouraging users to complete their purchase.

🛍️ Forget something?

Your beauty picks are still in your cart! Complete your order before they sell out.

💡 Design Rationale:

• Conversational & friendly tone avoids sounding too salesy.
• Subtle urgency encourages immediate action.
• Tapping the notification leads directly to the cart page.

B. Limited-Time Offer

📌 Context: Driving sales through time-sensitive promotions.

🔥 Flash Sale Alert!

Exclusive 20% off your favorite K-beauty brands—only for the next 3 hours!

💡 Design Rationale:

• Urgency & exclusivity encourage immediate engagement.
• Short, direct phrasing ensures easy readability.
• Tapping leads users straight to the sale page.

C. Order Shipped Update

📌 Context: Keeping users informed about their orders.

📦 Your order is on its way!

Track your Lila order now and see real-time updates.

💡 Design Rationale:

• Reassures users by confirming shipment.
• Encourages engagement by leading directly to the tracking page.
• Keeps language friendly and informative.

D. Back in Stock Notification

📌 Context: Re-engaging users who showed interest in a sold-out product.

✨ It’s back!

That best-selling serum you love is finally restocked—get yours before it’s gone again!

💡 Design Rationale:

• Creates excitement & urgency using FOMO (Fear of Missing Out).
• Personalized language makes it feel relevant to the user.
• Tapping takes users straight to the product page.

E. Personalized Recommendation

📌 Context: Driving engagement through tailored suggestions.

💖 Your beauty match is here!

We found a product you’ll love—based on your recent purchases.

💡 Design Rationale:

• Personalized, engaging tone boosts relevance.
• Encourages discovery & browsing without being overly promotional.
• Tapping leads directly to the recommended product page.

3. Why These Notifications Work for Lila

Each notification is designed to be:

✅ Scannable – Users can absorb the key message in seconds.

✅ Actionable – While iOS doesn’t allow inline CTAs, each message is crafted to entice a tap.

✅ Brand-Aligned – The tone matches Lila’s beauty-focused, friendly voice.

✅ Engaging & Relevant – Messages are personalized based on user behavior.