UX design, or User Experience design, is a discipline focused on creating digital products that are not only functional but also enjoyable to use. It goes beyond crafting user-friendly interfaces to delve into understanding users' behaviors and needs. By observing what users do rather than just listening to what they say, UX designers gain valuable insights that inform the design process.

The scope of UX design is broad, encompassing website development, mobile app design, software interfaces, and e-commerce platforms. It can even extend to the design of physical products. Ultimately, UX design aims to align user needs with product/business goals, which leads to increased user engagement, customer loyalty, and overall product success.