User persona

User persona

User personas are semi-fictional characters that represent your target audience. They usually include demographic details and information about users' education, skills, goals, and obstacles in the way of these goals. User personas help the design team empathize with users. Since UX design centers on users, creating user personas early on in the process is an important part of designing products.[1]

Good personas should rely on data. Conduct user interviews, evaluate analytics, and make use of other research tools within your budget and time limits.

Sometimes, UX practitioners create proto-personas based on assumptions, but they can only be used for testing ideas and should never become a reference point for developing final design solutions.

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