Empathy map
Empathy maps help your design team understand and prioritize user needs. Empathy maps are insightful tools that enable your design team to tap into the user's mindset. They consist of four main quadrants: Says, Thinks, Does, and Feels, each capturing a unique aspect of users' interaction with the product.[1]
By filling these sections from users' perspective, empathy maps can shed light on what users are likely to say, think, do, and feel while engaging with a product or service. Drawing from real user research, rather than mere speculation, provides a robust foundation.
Utilizing empathy maps can help in aligning the team around user needs and priorities, fostering a more user-centric approach in the design process. It’s a practical and collaborative technique to infuse empathy into design thinking.
References
- Empathy Mapping: The First Step in Design Thinking | Nielsen Norman Group