Empathy maps are insightful tools that enable your design team to tap into the user's mindset. They consist of 4 main quadrants: Says, Thinks, Does, and Feels, each capturing a unique aspect of users' interaction with the product.^[1]

By filling these sections from users' perspective, empathy maps can shed light on what users are likely to say, think, do, and feel while engaging with a product or service. Drawing from real user research, rather than mere speculation, provides a robust foundation.

Utilizing empathy maps can help in aligning the team around user needs and priorities, fostering a more user-centric approach in the design process. It’s a practical and collaborative technique to infuse empathy into design thinking.