Labeling systems determine the names assigned to various elements. The primary objective of labeling is to convey information effectively and efficiently to users. Well-crafted labels, whether in textual or iconic form, aid visitors in determining whether a page, link, or content under a heading will provide the desired information.

To create strong labels:

• Use language that is familiar to users and aligns with their everyday vocabulary. For example, instead of using the term "hyperlink," which may not be familiar to all users, use "link" or clickable text that describes the element.
• Avoid jargon since it can confuse users who may not be familiar with specialized terminology.
• Ensure labels resonate with users’ mental models. This means using language that matches how users think about and conceptualize the thing being labeled. An example is using the label "inbox" for an email service, as it matches how most users think about and conceptualize an email inbox.