Information architecture (IA) is the process of organizing information within digital products so that people can find what they need quickly and easily. IA leads to creating site maps, hierarchies, categorizations, navigation, and metadata, providing a roadmap for developers and users. For example, a content strategist divides content on a shopping website into categories like "women's shoes," "men's shoes," and "kids' shoes." This makes it easier for users to find what they're looking for.

Another example is a news website. Without IA, all the articles would be listed in one big, confusing list. However, with IA, the articles are organized into categories like "politics," "sports," and "entertainment." This helps you find the news you're interested in more quickly.