Create multiple personas

Create multiple personas

Having multiple user personas for your product can be justified at times. For example, when your target audience includes diverse user groups. To create a fully-fledged design that fits all of them, you need to consolidate people into several personas. So, how many personas are enough?

The number of personas depends on your product scope. If you've conducted a handful of interviews and understand that users' needs, pains, and behavioral patterns don't fit into one group, create more personas. If you still need a magic number, 3-5 personas are usually enough in most cases.[1]

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