User Persona for Social Media App
Showcase your research and analytical skills by carrying out user study and building a user persona.
Design Scenario
You are a UX designer for a social media platform. A few months post-launch, you've noticed a decline in user engagement. To address this, you plan to conduct user research to understand their needs and pain points better.
Design Task
Your design task is to complete the following:
- Select a platform and the device type for your design.
- Conduct research with potential app users. This can be through interviews, contextual inquiries, content audits, or surveys.
- Create a user persona. If multiple personas emerge, describe up to 3, but no more.
- Document challenges and insights gained during the research and persona-building process.
- Use the provided user persona templates to showcase your designs.
Instructions
Read the instructions to ensure your submission receives maximum visibility.
- You can edit your project at any time.
- Remember to share your submission with your community. The more reviews and views it receives, the quicker it will be seen by Uxcel Mentors.
- After submitting your project, consider reviewing others' projects. This can enhance your project's discoverability.
- Ensure you only submit your own work.
Evaluation criteria
Your project will be evaluated using the following criteria:
- Insightfulness — How insightful is the work into user behavior and preferences?
- Credibility — How accurate is work representation and how reliable are the data collected from the target user group?
- Detail — How detailed is the work to provide a clear picture of the target audience?
- Presentation — How effectively is the work presented, including the templates provided, the formatting of the copy, the links shared, and the explanation of the design rationale?
Templates
Recommended learning
External resources
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