Content Audit for the Travel Service
Conduct a content audit to optimize your website and improve conversions.
Design Scenario
You are a content designer at a travel platform. As a new quarter begins, your team believes there's untapped potential to increase bookings through your website. You made a decision to conduct a content audit. Define criteria for evaluating language clarity, readability, relevance, findability, brand voice, topicality, and any other metrics you deem essential.
Design Task
Your design task is to complete the following:
- Select a travel platform and the device type for your design.
- Determine the goals and performance metrics for the content audit.
- Conduct a content audit of the crucial subsections of your platform that you believe would gain from this review.
- Label the status of each pinpointed issue as keep, update, or remove.
- For content needing updates, outline the specific steps required to improve it.
Instructions
Read the instructions to ensure your submission receives maximum visibility.
- You can edit your project at any time.
- Remember to share your submission with your community. The more reviews and views it receives, the quicker it will be seen by Uxcel Mentors.
- After submitting your project, consider reviewing others' projects. This can enhance your project's discoverability.
- Ensure you only submit your own work.
Evaluation criteria
Your project will be evaluated using the following criteria:
- Credibility — How accurate is work representation and how reliable are the data collected from the target user group?
- Feasibility — How practical and realistic a proposed design solution is within the potential constraints of a project?
- Detail — How detailed is the work to provide a clear picture of the target audience?
- Presentation — How effectively is the work presented, including the templates provided, the formatting of the copy, the links shared, and the explanation of the design rationale?
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