Course description

Explore the discipline of service design and gain practical knowledge to create exceptional experiences. Learn user research, journey mapping, prototyping, and other essential skills for service designers.

What you’ll learn with Service Design

  • Get a comprehensive understanding of service design — You'll gain a solid foundation that covers the essential concepts, principles, methodologies, best practices, and techniques required for successful service design.
  • Develop practical skills for your own service design projects — From conducting research to creating deliverables and implementing prototypes, you'll acquire the practical tools and techniques needed to drive meaningful change.
  • Gain a creative and strategic approach to problem-solving — You'll sharpen your problem-solving abilities, learn how to identify pain points, generate innovative ideas, and design effective solutions that meet user needs and business objectives.
  • Learn how to encourage collaboration with various stakeholders — You'll get practical insights and strategies for effectively engaging stakeholders, fostering collaboration, and aligning diverse perspectives toward a common goal.

Prerequisites

There are no prerequisites

Contributing experts

Dóra Éva Farkas
Dóra Éva Farkas
Senior Design Researcher at Booking.com
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FAQs

  • What's the Service Design course about?

    The Service Design course is a comprehensive learning experience that delves into the principles, methodologies, and practical techniques of service design. Throughout the course, you will gain a deep understanding of how to create exceptional service experiences that meet user needs and drive business success.


    You will delve into designing and mapping customer journeys, understanding the touchpoints and interactions that shape the overall service experience. You will also discover how to create service blueprints, visualizing the processes and resources required to deliver a seamless service.


    In addition, the course covers prototyping methods and their role in the implementation phase of service design. You will gain insights into different prototyping techniques and learn how to leverage prototypes to test and refine your service concepts.

  • Do I need specific knowledge to enroll in this course?

    No specific prior knowledge is required to enroll in this course. The Service Design course is designed to cater to individuals with varying levels of experience and backgrounds. Whether you are an aspiring designer, a professional in a related field, or simply curious about service design, you will find value in the course.

  • Do I need to take the Service Design course if I've already completed the UX Design Foundations course?

    While the UX Design Foundations course provides a solid understanding of user experience design principles and practices, taking the Service Design course can still be beneficial for designers. Service design offers a broader perspective that encompasses the entire end-to-end service experience, including interactions between multiple touchpoints, stakeholders, and processes. It focuses on designing cohesive and impactful services that meet user needs and business objectives.


    By enrolling in the Service Design course, designers can expand their skill set and gain insights into the unique challenges and methodologies specific to service design. They will learn about techniques such as customer journey mapping, service blueprints, and stakeholder engagement, which are essential for designing and improving services.


    The Service Design course will also provide designers with a broader understanding of how their UX design work fits into the larger context of service delivery. It will help them see the connections between individual product interfaces and the overall service ecosystem.

  • What are the pricing options for the course?

    For new learners, the first level of each course is available free of charge! This allows you to experience the course without any initial investment.


    However, if you're seeking a deeper and more comprehensive learning journey, we recommend our Pro Membership. With this subscription, you gain full access to all our courses, which includes additional lessons, engaging design challenges, and thorough assessments.


    Additionally, Pro Membership entitles you to receive a certificate upon completion of a course and personalized feedback from experts for all your challenge submissions. To explore the pricing details and find the best plan for your learning needs, please visit our pricing page.

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